About RayNext Director »
Ray Neutron is an inquisitive storyteller working across both photography and video, whose work resonates through authentically ephemeral human moments and timeless cinematic artistry. Recognized on the Adweek Creative 100 list, he is represented both by Institute for commercial directing, and sister company Institute Artist for photography and print.
As a multi-talented creator, Ray’s striking visuals are informed by his professional background spanning portrait photography, audio engineering, and graphic design. He has directed the #Creators4BIPOC brand film for Logitech, the “MLK Day” short film for fashion brand Kith featuring Martin Luther King III, and both print and video ad campaigns for Atlanta’s Portrait Coffee. He has also directed numerous music videos, including Saint Cassius’ “Brown Skin Girls,” Natalie Lauren “Something Something,” and Luke James’ “Go Girl.” He recently directed the kaleidoscopic “Spread the Opps” music video for hip-hop artist Lecrae, which was produced by Institute. On the print side, his clients include Airbnb, Apple, Oakley, Crown Royal, Pepsi, ESPN, Under Armour, and others. Additionally, Ray has served as creative director on multiple projects with artist Samora Pinderhughes, who recently received a rare $1 million grant from the Andrew W. Mellon Foundation.
Raised in a military family, Ray’s childhood was spent across Germany, upstate New York, Atlanta, and the borderland of El Paso, Texas. He returned to Atlanta last year, where he now lives full time.